Typographic Principle, by Claudio Rocha

Visual learning material

The exhibition Typographic Principle, by the artist Claudio Rocha - aka Active Principle -, presents the print series Cartilha Tipográfica (Typographic Guidebook), a sequence of typographic monotypes in which the letters of the alphabet - printed with wooden types on typographic drawers of a sculptural character - are combined with images whose name begins with the highlighted letter.

Working as a kind of visual didactic material, these monotypes teach us to broaden our perception and our understanding in relation to the materiality of a text. In this pedagogy of the gaze, we discover that the text, in addition to activating the images we have of things, is also something that has its own image.

The flexographic plates used in the Cartilha Tipográfica (Typographic Guidebook) were produced by Cliart.

Exhibition: Typographic Principle
Artist: Claudio Rocha - Active Principle
Place: Casa das Caldeiras, Av. Francisco Matarazzo, 2000
Opening: May 21st, 5pm.
Visiting: Thursday to Sunday, from 3pm to 7pm
Parking: options on site (R$ 50,00) or in front of it, at Allianz Park or Bourbon Shopping (various prices)
Underground: Palmeiras-Barra Funda Station (Red line) 15 minutes away on foot

Executive Coordinator: Leo Ceolin
Curator: Flávio Tonnetti
Exhibition design: Claudio Rocha and Flávio Tonnetti
Editing: Leo Ceolin and Kiko Gomez
Communication: Catarina Schiesari and Ludmila Shukowsky
Achievement: Térreo Ateliê and Associação Cultural Casa das Caldeiras

Supported by: Pintar Materiais Artísticos

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publication: May 25, 2022